DTC Marketing & Social Media Strategy Consulting

I help consumer brands grow through social media, creators and content. With more than a decade of experience across DTC, fashion and wellness brands, I partner with companies as a consultant or fractional marketing lead to build high performing social and creator ecosystems.

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Previous Clients

SHREDDY

BLOOM

PRIME

OMI

What I Offer

We offer a range of services to meet the needs of every client. Have something else in mind? We'd be happy to work with you to create a custom quote.

  • Developing scalable social media strategies that help consumer brands grow awareness, engagement and community across platforms including Instagram and TikTok.

    This includes:

    • Social media audits and performance analysis
    • Platform strategy and growth roadmap
    • Content strategy and campaign planning
    • Content pillars and editorial frameworks
    • Guidance for in house teams and creators

    Ideal for brands looking to build a clear and effective social presence.

  • Helping brands build creator partnerships that drive both brand awareness and revenue.

    This includes:

    • Influencer and creator strategy
    • Creator campaign planning
    • UGC and creator content frameworks
    • Ambassador and affiliate programs
    • Influencer outreach and partnership guidance

    Ideal for brands looking to scale through creator led marketing.

  • Providing senior strategic leadership for brands that need experienced marketing support without hiring a full time role.

    This includes:

    • Leading internal social and marketing teams
    • Improving content workflows and processes
    • Managing external agencies and partners
    • Overseeing campaigns and launches
    • Aligning social with wider brand and growth strategy

    Ideal for growing brands that need senior marketing leadership.

  • Flexible, expert advice when you need it. Email me to discuss your needs for a bespoke package

My Process

Audit & Discovery

I start by understanding your brand, audience and current marketing ecosystem. This includes reviewing your social presence, creator partnerships and content performance to identify where the biggest growth opportunities lie.

Strategy Development

Based on the audit, I develop a clear strategy for social, creators and content. This outlines the platforms to prioritise, campaign opportunities and how your brand can build a scalable social ecosystem.

Campaign & Content Planning

I translate the strategy into actionable campaigns and content frameworks. This includes content pillars, creator partnerships, launch moments and the systems needed to support ongoing growth.

Execution & Optimization

I support your team in bringing the strategy to life, refining campaigns and improving performance over time

OMI & SHREDDY

Creator Led Growth Strategy

The Opportunity
OMI Hair Nutrition is a premium hair wellness brand looking to scale awareness and community in a highly competitive beauty market.


The Strategy
Develop a social first growth system built around creator partnerships, influencer campaigns and community driven content.
Designed and launched the OMI Advent Calendar, a premium influencer mailer created to drive large scale creator seeding and social conversation
Planned a high profile brand activation concept with Khloé Kardashian, Tracey Cunningham & Kris Jenner. Introduced affiliate and creator commerce infrastructure

The Execution

• Built a scalable creator and influencer ecosystem
• Developed social and content frameworks to generate ongoing creator led content
• Planned a high profile brand activation with Khloé Kardashian and Olaplex
• Introduced affiliate and creator commerce infrastructure
• Curated and launched a Times Square digital billboard activation, elevating brand visibility and creating a high impact cultural moment for the brand


The Impact

• Established a scalable creator marketing engine
• Generated high volumes of social first content
• Positioned the brand within major wellness and beauty conversations
• Built the foundation for repeatable influencer driven campaigns

Launching a Fitness Brand Through Community and Culture

The Opportunity
SHREDDY launched as a new digital fitness brand created by Grace Beverley, aiming to build a strong community driven brand within the rapidly growing online fitness space.

The Strategy
Develop a social first launch strategy combining community building, creator led content and high impact brand visibility across London.

The Execution

• Led the launch of the SHREDDY brand and social presence
• Grew the brand’s Instagram community from 0 to over 300,000 followers
• Scaled the subscription platform to 15,000 new subscribers per month
• Developed the brand’s early social media and community strategy
• Created and launched a major London OOH campaign across buses and tube stops

The Impact

• Successfully launched SHREDDY into the fitness market
• Built a highly engaged global social community
• Established strong brand visibility across London through OOH
• Positioned SHREDDY as one of the most recognisable digital fitness brands in the UK

  • "Ellen brings a rare combination of strategic thinking and creative execution. She quickly understood our brand and helped us build a social and creator strategy that felt both authentic and scalable. From influencer partnerships to campaign concepts, she consistently delivered ideas that elevated our brand and drove real momentum."

    Elisabeth Baylis- COO GP Nutrition

Let’s Work Together

credentials matter, I get it. if you’re interested in checking out my career history, you can find that here. or maybe you want to understand my personality better, you can also find that here. it’s all important.

I’m excited to meet you.