Shreddy

WHAT WE DID

We turned SHREDDY’s first major OOH campaign into something people could actually participate in.

A bright yellow, fully branded SHREDDY bus & tube ads took over the streets and underground of London, designed to be impossible to miss. Rather than treating OOH as a standalone awareness play, we built social into the campaign through a “Spot the SHREDDY Bus” mechanic, encouraging the community to photograph it, share it and tag SHREDDY online.