Lean

Launch Strategy

WHAT WE DID

We crafted culturally relevant, platform-native content that spoke directly to Gen Z communities while remaining firmly rooted in the brand’s ethos.

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12.4M

Campaign impressions

3.2x

Increase in UGC

143%

Increase in US website traffic

THE RESULT?

Helped drive the brand’s entry into Target, marking a major milestone in its US retail expansion.

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